If there is an online field that is booming this is undoubtedly the eCommerce, namely Spain is the 4th European country in online sales to individuals, a very succulent thing for any company that wants to digitize its sale, it is where supply no demand. But as in all sectors has happened for the first time open, online stores suffer significant deficiencies, which would call mistakes rather because in this case the web positioning, which remains an important part of market share to its global reach.
Let us review them according to experience about SEO for eCommerce:
Navigation and indexability eCommerce website
These are the pillars to determine the behavior of a user and its possible transformation into end customer. In addition to facilitating indexing the search engine spiders improves our SEO Long Tail, which is essential in any online store with an average amount of products.
Segmenting correctly in tree categories and subcategories route improves the user must do from any page of the online store to the desired product. Ideally, this user has to perform no more than three clicks, but stores a large size regarding some products is difficult to get it through browsing categories, so also integrate an internal search engine that works.
Another good tip is to combine related product links on each sheet provided at the end so that if the product itself does not interest the user does not leave the eCommerce and jump to another related product itself may be of interest. Thus improved conversion as we have just seen and developed the SEO Long Tail through a good internal linking strategy. Indexability for nothing better than a segmented, clean, and in XML format bound in our Google Webmaster Tools account sitemap.
The duplication of content on e-commerce sites. The most typical mistake SEO
And it is that if we adopt the description given us by the manufacturer as standard on every product in our online store, you automatically have a serious problem of duplicate content in all the goods of our eCommerce.
It is necessary to provide original description serve to improve the SEO Long Tail of each product independently (from where we will reach the largest amount of organic traffic and higher conversion rate).
It is a Trabajo, but you must do it or yes, not all online stores do. Apparently depending on the sector will have data that we duplicate with other stores that have the same product, the example is an online store selling smartphones, where technical features of our Samsung S4 will always be the same as the tab for that product other online stores that sell it.
The important thing is the percentage of duplicity if only doubled that part of the text and had a rich original description with the advantages of that model by a minimum percentage of duplicity will not have problems for SEO Services.
Adopting keywords with intentionality in an online store
Consider you have an e-commerce store that sells perfumes, the title of the tab perfume Dior Poison Eau de Toilette, will not be: "Dior Poison Eau de Toilette" - (store name), will be: "Buy online Dior Poison Eau de Toilette in store "(store name)
With this change in the title and slight optimizations in more details get will rank in the SERPs not only for the product name, if not as succulents for sale as combinations are: buy + product name, buy online + name product store + product name, etc.
Very few shops eCommerce perform these previous measurements of keywords and proper optimization, most optimized directly for the name of the product family or product itself forgetting the combinations that give traffic and conversion.
Besides the title (which remains one of the most important SEO factors) and text on the content of each product or token of a product description (meta-description) plays a basic role in SEO in the eCommerce, because although not serve to improve rankings in SERPs, yes it is very useful to improve CTR.
This meta description is often used by Google to describe the link, so if we devised commercially integrating the advantages of buying us these products or product, and also add a call to the final action, the percentage of user input by organic traffic can increase substantially.
Integrate microdata on our website
In schema.org have all references to structure our product listings eCommerce site, and thus not only improve the SEO for correct internal order and greater external facility to sort the information but will also enhance our visibility in SERPs and, therefore, CTR from that place.
Very few websites of eCommerce currently make up correctly microdata; we have a range of formats to integrate that greatly enhance the visibility of our products in the SERPs, hence as we have said will improve the CTR. From the valuation appear in search pages by stars (ranking), to the views of the product or price. Show these features directly on the search page when a user is looking at us our choice decants product.
Moreover, implement them is not complicated and we use modern software like PrestaShop or Magento eCommerce, or have its development since Google itself gives us an online resource to mark intuitively structured data.
Images, those great forgotten in eCommerce sites
We work in a virtual field where the potential customer can not touch the product with your hands, ideally, fill the gap with high-quality images.
And since we will work quality images for our products why not use them to SEO? Something as simple as implemented correctly (logically and naturally) the ALT tag them with a small (tiny) descriptive text improve your organic positioning in Google image search and traffic can reach us from him.
According to the industry worked, we have come to have a percentage of sales from him that although it is small, is interesting.
In addition to the ALT tag two other factors to consider are the context, which usually always be closely related (if we sell a coffee images show this coffee.
Social networks as a source of ratings
Yes, I'm getting into the field of social media, because today no longer means the natural SEO without social media. For this reason and because the recommendations and user ratings are the primary impetus for closing an online sale is necessary to allow integrating resources SMO (Social Media Optimization), which potential customers can rate and review a product on our online store through their social profiles. This effect is called Social Proof.
Implement basic details like buttons to share a product on social networks is often the difference between a good or a limited social viralización. However, we must not integrate to integrate because too many resources to virtualized can saturate. Choose four or five social networks where the product by sector will have more impact is essential to maximize the visual impact and, therefore, the possibility that it share.
Another good tip is to integrate, in addition to the default comments that come with any CMS eCommerce, the commenting system for social networking, conversation and power energize the viralización.
Again load too many commenting systems can saturate, maybe two or three tabs that dynamically change when you click on each icon, one for the native system. For example, Facebook is a platform (for now) majority, and for example, if our eCommerce revolves around technology (for example) a good social network to integrate the commenting system. Google Plus, it contains, in this case, the example our target audience and improves conversation by viralización and our organic SEO.
How to build trust in an online store
Confidence in our platform is fundamental to any other factor, an online store that does not arouse social viralización confidence fails, it does not increase your branding, and what is worse, does not sell.
About us? Are we a family business? From what year we sell? What are our company policies, why highlight points against the competition? Do we have a physical address? It is important to integrate visibly even sell online anywhere. Do we phone support? Combining a phone number visible on all internal pages of the online store gives us a crucial plus of reliability.
Is there someone on the other side? The integration of chat sales supports specifying whether anyone currently connected improves the rate of direct conversion (potential customers with questions that we directly ask and buy) and indirect (by the addition of value to know that there a responder across the screen). ¿Stamps quality? Have the quality certificate Confidence Online, for example, gives seriousness to our e-commerce.
What kind of payments do you accept? Specify the ways they can afford the product not only in the purchase process will facilitate the sale also integrate logos brands that accept credit card adds confidence. How long does the delivery, what price are shipping and what courier company uses? This clearly visible data also improves sales significantly.
In short, e-commerce is postulated as a way for companies that want to supplement their revenue streams with the online channel and, therefore, learn the main techniques of online sales is essential to optimize our results. So far my top recommendations for improving the organic SEO of any online store, I hope you have served.
Let us review them according to experience about SEO for eCommerce:
Navigation and indexability eCommerce website
These are the pillars to determine the behavior of a user and its possible transformation into end customer. In addition to facilitating indexing the search engine spiders improves our SEO Long Tail, which is essential in any online store with an average amount of products.
Segmenting correctly in tree categories and subcategories route improves the user must do from any page of the online store to the desired product. Ideally, this user has to perform no more than three clicks, but stores a large size regarding some products is difficult to get it through browsing categories, so also integrate an internal search engine that works.
Another good tip is to combine related product links on each sheet provided at the end so that if the product itself does not interest the user does not leave the eCommerce and jump to another related product itself may be of interest. Thus improved conversion as we have just seen and developed the SEO Long Tail through a good internal linking strategy. Indexability for nothing better than a segmented, clean, and in XML format bound in our Google Webmaster Tools account sitemap.
The duplication of content on e-commerce sites. The most typical mistake SEO
And it is that if we adopt the description given us by the manufacturer as standard on every product in our online store, you automatically have a serious problem of duplicate content in all the goods of our eCommerce.
It is necessary to provide original description serve to improve the SEO Long Tail of each product independently (from where we will reach the largest amount of organic traffic and higher conversion rate).
It is a Trabajo, but you must do it or yes, not all online stores do. Apparently depending on the sector will have data that we duplicate with other stores that have the same product, the example is an online store selling smartphones, where technical features of our Samsung S4 will always be the same as the tab for that product other online stores that sell it.
The important thing is the percentage of duplicity if only doubled that part of the text and had a rich original description with the advantages of that model by a minimum percentage of duplicity will not have problems for SEO Services.
Adopting keywords with intentionality in an online store
Consider you have an e-commerce store that sells perfumes, the title of the tab perfume Dior Poison Eau de Toilette, will not be: "Dior Poison Eau de Toilette" - (store name), will be: "Buy online Dior Poison Eau de Toilette in store "(store name)
With this change in the title and slight optimizations in more details get will rank in the SERPs not only for the product name, if not as succulents for sale as combinations are: buy + product name, buy online + name product store + product name, etc.
Very few shops eCommerce perform these previous measurements of keywords and proper optimization, most optimized directly for the name of the product family or product itself forgetting the combinations that give traffic and conversion.
Besides the title (which remains one of the most important SEO factors) and text on the content of each product or token of a product description (meta-description) plays a basic role in SEO in the eCommerce, because although not serve to improve rankings in SERPs, yes it is very useful to improve CTR.
This meta description is often used by Google to describe the link, so if we devised commercially integrating the advantages of buying us these products or product, and also add a call to the final action, the percentage of user input by organic traffic can increase substantially.
Integrate microdata on our website
In schema.org have all references to structure our product listings eCommerce site, and thus not only improve the SEO for correct internal order and greater external facility to sort the information but will also enhance our visibility in SERPs and, therefore, CTR from that place.
Very few websites of eCommerce currently make up correctly microdata; we have a range of formats to integrate that greatly enhance the visibility of our products in the SERPs, hence as we have said will improve the CTR. From the valuation appear in search pages by stars (ranking), to the views of the product or price. Show these features directly on the search page when a user is looking at us our choice decants product.
Moreover, implement them is not complicated and we use modern software like PrestaShop or Magento eCommerce, or have its development since Google itself gives us an online resource to mark intuitively structured data.
Images, those great forgotten in eCommerce sites
We work in a virtual field where the potential customer can not touch the product with your hands, ideally, fill the gap with high-quality images.
And since we will work quality images for our products why not use them to SEO? Something as simple as implemented correctly (logically and naturally) the ALT tag them with a small (tiny) descriptive text improve your organic positioning in Google image search and traffic can reach us from him.
According to the industry worked, we have come to have a percentage of sales from him that although it is small, is interesting.
In addition to the ALT tag two other factors to consider are the context, which usually always be closely related (if we sell a coffee images show this coffee.
Social networks as a source of ratings
Yes, I'm getting into the field of social media, because today no longer means the natural SEO without social media. For this reason and because the recommendations and user ratings are the primary impetus for closing an online sale is necessary to allow integrating resources SMO (Social Media Optimization), which potential customers can rate and review a product on our online store through their social profiles. This effect is called Social Proof.
Implement basic details like buttons to share a product on social networks is often the difference between a good or a limited social viralización. However, we must not integrate to integrate because too many resources to virtualized can saturate. Choose four or five social networks where the product by sector will have more impact is essential to maximize the visual impact and, therefore, the possibility that it share.
Another good tip is to integrate, in addition to the default comments that come with any CMS eCommerce, the commenting system for social networking, conversation and power energize the viralización.
Again load too many commenting systems can saturate, maybe two or three tabs that dynamically change when you click on each icon, one for the native system. For example, Facebook is a platform (for now) majority, and for example, if our eCommerce revolves around technology (for example) a good social network to integrate the commenting system. Google Plus, it contains, in this case, the example our target audience and improves conversation by viralización and our organic SEO.
How to build trust in an online store
Confidence in our platform is fundamental to any other factor, an online store that does not arouse social viralización confidence fails, it does not increase your branding, and what is worse, does not sell.
About us? Are we a family business? From what year we sell? What are our company policies, why highlight points against the competition? Do we have a physical address? It is important to integrate visibly even sell online anywhere. Do we phone support? Combining a phone number visible on all internal pages of the online store gives us a crucial plus of reliability.
Is there someone on the other side? The integration of chat sales supports specifying whether anyone currently connected improves the rate of direct conversion (potential customers with questions that we directly ask and buy) and indirect (by the addition of value to know that there a responder across the screen). ¿Stamps quality? Have the quality certificate Confidence Online, for example, gives seriousness to our e-commerce.
What kind of payments do you accept? Specify the ways they can afford the product not only in the purchase process will facilitate the sale also integrate logos brands that accept credit card adds confidence. How long does the delivery, what price are shipping and what courier company uses? This clearly visible data also improves sales significantly.
In short, e-commerce is postulated as a way for companies that want to supplement their revenue streams with the online channel and, therefore, learn the main techniques of online sales is essential to optimize our results. So far my top recommendations for improving the organic SEO of any online store, I hope you have served.
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