Google is the worlds no one search engine which we all know and so don’t focus your site on ranking just on Google. You must also concentrate on the other main search engines. Bing is the second largest search engine and therefore, analyze your site's performance in Bing using Bing webmaster tools. To get your sites SEO report like indexed pages, crawls, clicks, malware, errors and to know the sites performance in search engines you must use webmaster tools. We have discussed Google webmaster tools, and now it’s time to show you how to use Bing webmaster tools for SEO.
Submitting your site to Bing Webmaster tools
Head to BWT and log in with your Microsoft account if not sign up. The first thing you need to do is add your site. Enter your website URL and add your site. At the next page add your sitemap select alert preferences and save.
Sitemaps
By submitting sitemaps, you are helping Bing to know your site structure. It also helps all you site pages to quickly index in Bing.
Submit URLs
If you want any of your pages or posts needs to quickly index in Bing search results, then you can use this feature. Enter URLs one per line and the maximum limit to submit your URL per day is 10 and 50 for the month.
Ignore URL Parameters
Avoid duplicate content within your site. If any of your website pages have two different URL, you can submit the less preferred URL here which gets ignored in Bing search results. This option not needed for those who were using canonical tags on their site.
Crawl control
Here you can specify Bing the time to crawl and the crawl rate (faster or slower). Faster crawling can slow down your site, so better leave it as default settings.
DeepLinks
You cannot add deep links, and Deep links are links that appear next below to your site in search results. It is what called site links in Google webmaster tools. The most important and relevant pages added as deep links which are automatically generated by Bing. When users search your website, they will see the deep link next below to you site so they can pick the most important. Here you can block any deep links if you want.
Block URLs
If you want to remove any of your site pages or directory from Bing index, you can do it here. Just select directory or page and enter the URL to be blocked and block URLs and cache.
Disavow Links
If you don’t want any links, you can tell Bing to disavow links. Select the page, directory or domain and enter the URL to disavow links.
Geo-targeting
If you want to target your site to Specific County then just select domain, sub-domain, page or directory and submit the URL.
Verify ownership and Users
You have already verified your site ownership. If you want to check you site verification, then you can see at the bottom of the verify ownership page. If you wish to allow another user to access your Bing webmaster tools with the different account, then you can specify here. Enter the email, user role and site to manage.
Page traffic – Here you can see your site traffic data and most favorite pages in Bing. It shows the click from search, appeared in search, CTR and searched keywords. You can also export this data as excel file.
Index Explorer – It shows the categories, pages and number of URLs indexed by Bing.
Search keywords – Here you can see the top keywords that your site pages are performing in Bing.
SEO Reports – Here you will get SEO suggestion for your site to rank in Bing.
Inbound links – Know the number of inbound links pointing to your site and target pages.
How to use Bing webmaster tools
Submitting your site to Bing Webmaster tools
Head to BWT and log in with your Microsoft account if not sign up. The first thing you need to do is add your site. Enter your website URL and add your site. At the next page add your sitemap select alert preferences and save.
Verifying your site to Bing Webmaster tools
Now Bing needs to check the ownership of your site. You need to test your site using any one of the three option XML file verification, Meta tag verification and adding CNAME records. XML file verification is same as HTML file upload that we done for Google webmaster tools. Option 2 Meta tag verification is easy and straightforward. This article can guide you with Meta tag verification for Google, Bing, and Alexa. Once done click verify below.
Dashboard – Bing webmaster tools
Once verified you will head to Dashboard, which shows your site activity (clicks from search, appeared in search, pages crawled, crawl errors and pages indexed), search keywords and links. Since your site is new to Bing webmaster tools, you won’t see any data or reports at this time. Your webmaster navigation menu lies on the left side.
Configure My Site – How to use Bing webmaster tools
Click Configure My Site where you can add and see sitemaps, submitted URLs, URL parameters, Crawls control and blocked URLs. You can configure your site more in detail using sub tabs.Sitemaps
By submitting sitemaps, you are helping Bing to know your site structure. It also helps all you site pages to quickly index in Bing.
Submit URLs
If you want any of your pages or posts needs to quickly index in Bing search results, then you can use this feature. Enter URLs one per line and the maximum limit to submit your URL per day is 10 and 50 for the month.
Ignore URL Parameters
Avoid duplicate content within your site. If any of your website pages have two different URL, you can submit the less preferred URL here which gets ignored in Bing search results. This option not needed for those who were using canonical tags on their site.
Crawl control
Here you can specify Bing the time to crawl and the crawl rate (faster or slower). Faster crawling can slow down your site, so better leave it as default settings.
DeepLinks
You cannot add deep links, and Deep links are links that appear next below to your site in search results. It is what called site links in Google webmaster tools. The most important and relevant pages added as deep links which are automatically generated by Bing. When users search your website, they will see the deep link next below to you site so they can pick the most important. Here you can block any deep links if you want.
Block URLs
If you want to remove any of your site pages or directory from Bing index, you can do it here. Just select directory or page and enter the URL to be blocked and block URLs and cache.
Disavow Links
If you don’t want any links, you can tell Bing to disavow links. Select the page, directory or domain and enter the URL to disavow links.
Geo-targeting
If you want to target your site to Specific County then just select domain, sub-domain, page or directory and submit the URL.
Verify ownership and Users
You have already verified your site ownership. If you want to check you site verification, then you can see at the bottom of the verify ownership page. If you wish to allow another user to access your Bing webmaster tools with the different account, then you can specify here. Enter the email, user role and site to manage.
Reports & Data – How to use Bing webmaster tools
Here you can see the complete report and data of your site that is page traffic, search keywords, SEO reports and crawl errors.Page traffic – Here you can see your site traffic data and most favorite pages in Bing. It shows the click from search, appeared in search, CTR and searched keywords. You can also export this data as excel file.
Index Explorer – It shows the categories, pages and number of URLs indexed by Bing.
Search keywords – Here you can see the top keywords that your site pages are performing in Bing.
SEO Reports – Here you will get SEO suggestion for your site to rank in Bing.
Inbound links – Know the number of inbound links pointing to your site and target pages.
Diagnostics & Tools – How to use Bing webmaster tools
Here you will find some useful SEO tools for webmasters. Before optimizing your site keyword research is the first step to carry out and so do your keywords research here you can find some list of keyword research tools. Link Explorer helps you to explore the number of backlinks pointing to that URL. If you want to see how your site appears for Bing search engine, then enter the URL to Fetch as Bingbot. If your site using structured data like Microformats and Schema.org then you can validate using Markup Validator. Use SEO analyzer if you want SEO suggestions for any of your individual pages.
Conclusion
Hope this article helped you on how to use Bing webmaster tools for SEO. Please share and leave your comments below.
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